CAS Entry 6: Marketing project

Creativity component

LO 1: Identify own strengths and develop areas for growth

LO 2: Demonstrate that challenges have been undertaken, developing new skills in the process

LO 3: Demonstrate how to initiate and plan a CAS experience

Since I was in grade 7, I’ve always been very firm about my career choice being Marketing. Due to lack of awareness about the business there are very few firms in Surat working for marketing. The only possible opportunity I could get was working at a famous firm in Surat : Gemius. I’d interned over there back in 2020 for a month. Now that I had exposure for marketing I wanted to take upon projects by myself to see if I fit in or not. So I took upon a freelancing project for the firm Kautilya Learning for a month.

My strengths in terms of marketing were content creation, campaigns and collaborations. I knew I needed someone else for photography and graphics so I partnered up with one of my mates. Kautilya Learning is a teaching institute and they were looking to hire someone to handle their marketing. I thought that it’d be a good platform for me to learn and grow so I took it up. There were deadlines to meet, things to get approved and a lot during the entire one month but at the end of the month I learnt a lot of things.

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